
Investment Management
Toronto ETF and fund innovator (crypto ETFs, Yield Shares, cash funds) led by Som Seif.
Purpose Investments is a Toronto-based asset manager launched in December 2012 and led by founder and CEO Som Seif. It is a division of Purpose Unlimited Inc., an independent financial technology company, and manages more than C$32 billion across ETFs and mutual funds. It is known for product firsts: the world's first spot Bitcoin ETF (2021), single-stock Yield Shares ETFs, a Longevity Pension Fund and structured-equity yield funds. It also runs Canada's largest suite of digital asset ETFs. For candidates, roles span portfolio management, product, capital markets and a large national advisor-sales team, and postings are listed across Purpose Unlimited.
1 interview report1 open roles0 deals4 people11 sources
Active, quantitative and income-focused strategies offered as ETFs or mutual funds, including cash management funds, structured equity yield funds and the Longevity Pension Fund.
Eight Bitcoin, Ether, Solana and XRP ETFs (spot and yield), with in-house Ether and Solana staking through parent Purpose Unlimited and three sub-custodians (Coinbase, Gemini, Anchorage Digital).
Single-stock ETFs with enhanced income, first launched in December 2022 and extended in 2026 to a SpaceX (SPCX) Yield Shares ETF.
Launched in April 2023 to give Canadians education, ETFs and third-party due diligence on private markets.
The official Contact page was blocked by a bot-verification checkpoint and was not bypassed. Toronto head office is inferred from press-release datelines. The Team page lists regional sales VPs (BC, Alberta/Saskatchewan, Ontario, Quebec, Maritimes), but no office list was verified. This list may be incomplete.
| Toronto | ON | headquarters |
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Reasons that work in interviews
3 reasons for Purpose Investments
The firm’s investment philosophy is published and almost no candidate reads it. Quoting a manager’s own stated criteria back to them, with one company you applied it to, beats any structural reason here. Say which part you agree with and, if you can defend it, one part you would push on.
Product innovation is the firm's identity, including firsts in the global ETF market.
Founder-led with a visible public point of view, which gives you something specific to engage with.
Smaller and faster-moving than the bank-owned managers.
Unlock the full insights for Purpose Investments: every round, the topics tested and what candidates experienced
Interview prep
Each row is a start season; the bars are when you apply. The track starts this month, so how far right a bar sits is how far off it is.
Winter 2027
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Open roles on BSO Jobs1

CEO
Leadership
Founder and CEO of Purpose; Purpose Unlimited is described as led by him. Studied engineering at the University of Toronto and began his career in RBC investment banking.

Chief Financial Officer
Leadership
Joined in 2017 to run corporate strategy, working on financing, securitization, the LOGiQ fund asset acquisition and the purchase of small-business lender Thinking Capital; named CFO in 2024, covering capital structure, reporting, risk, credit and corporate development. Queen's BCom.

Chief Innovation Officer
Leadership / Product
Joined at inception as VP and Head of Product and now leads innovation and product. Previously an analyst at Claymore Investments and then a VP in BlackRock's Toronto office after BlackRock bought Claymore. Rotman BCom.

Chief Legal Officer, Purpose Unlimited
Leadership / Legal
Joined in 2016 and is responsible for all legal matters at Purpose Unlimited, including M&A, governance and the legal and compliance group covering Purpose Investments and sister businesses. Previously in Torys LLP's corporate group. McGill law, U of T BA.
Professional information only, drawn from official biographies and published reporting. BSO never lists private contact details.
New TSX-listed ETF series of the structured equity yield strategy, targeting about 6.4% initial yield.
Anchorage Digital Bank joins Coinbase and Gemini as sub-custodians for Purpose's physically backed crypto ETFs.
Adds to the Yield Shares single-stock income ETF suite; trades on Cboe Canada as SPXY.
Firm milestone listed on Purpose's history timeline.
No sourced transactions or people moves for this firm. BSO publishes a fact only once it can attribute it to a named source, so these stay off the page rather than being filled in from inference. If you know something published that belongs here, it is the fastest way to get it added.
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Purpose Investments · Aug 6, 2026 · purposeinvest.com
Purpose Investments · Jul 21, 2026 · purposeinvest.com
Purpose Investments · Jun 15, 2026 · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Purpose Investments · Date unavailable · purposeinvest.com
Bay Street Oracle · Oct 8, 2026 · intelligence.baystreetoracle.ca
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Summer 2027
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Posting open Sep to Oct; Interviews Nov; Offers Dec.Fall 2027
Apply from May 2027
Posting open May to Jun; Interviews Jun to Jul; Offers Jul to Aug.Programs
Summer Analyst · Canada
Mid-sized managers take a small number of students a year, often into research or operations rather than a named analyst programme, and frequently through a school's co-op office rather than a public posting. BSO has not confirmed a timetable for Purpose Investments on an official page: this records that the intake exists and what the category's cycle looks like, not a published date. Confirm with the firm before you plan around it.
Typical background
GuidanceOne prior internship: a boutique bank, a small fund, transaction services, or a pension co-op.
Large-cap platforms and global multi-strategy funds
Upper mid-market PE, infrastructure, the Maple 8 and large managers
Mid-market PE, mid-sized managers, domestic hedge funds and smaller pensions
Purpose Investments is hereSmall-cap private equity, boutique managers and early-stage VC
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